About
Our Story
A Leadership-First Approach to Your AI Strategy
The AI Effect empowers small and medium enterprises to harness the transformative potential of artificial intelligence, creating sustainable competitive advantages through practical, accessible AI solutions.
We were founded with a clear purpose: to democratise access to AI expertise for small and medium enterprises. While we see substantial AI investments flowing toward large corporations, we recognised that SMEs are being overlooked in this technological revolution.
Our consultancy bridges this gap by delivering enterprise-grade AI strategies and support that are specifically tailored to the unique needs, resources, and challenges of smaller organisations.
Why Choose the AI Effect
With deep expertise delivering frameworks for capability building and adoption for Microsoft and Copilot, we understand the challenges and opportunities from firm-wide AI implementations.
Consideration | Technical Consultants | The AI Effect |
|---|---|---|
Starting Point | Technical assessment | Leadership enablement |
Dependency | Long-term technical support required | Building your internal capability |
Outcome | New technology deployed | Measurable business results |
Expertise | Technical specialists | Business strategists with AI expertise |
Approach | Tool-focused | Problem-focused |
Language | Technical jargon | Plain business English
|
Focus | Technology implementation | Business outcomes first |
Our Experts
More on Ben
Ben Copcutt is a strategic leader with over 20 years of international experience spanning Australia, London and Singapore. As the co-founder of The AI Effect, Ben combines his extensive business expertise with leadership-driven AI perspectives to help organisations navigate AI transformation.
With a proven track record delivering high-impact consulting services for technology companies across APAC—including Microsoft, Telstra and Ingram Micro—Ben's recent pioneering work on Copilot adoption and capability building has positioned him at the forefront of AI-driven organisational change management.
Ben practices what he preaches, integrating a diverse ecosystem of AI tools into his daily workflow. This hands-on approach with leading platforms like Copilot, Claude, OpenAI, MAKE and Relevance AI, gives him practical insights that directly benefit his clients' AI journeys.
More on Amy
Amy is an experienced leadership consultant and business coach who draws on more than 20 + years of experience in senior leadership, digital, technical, and marketing roles to support growth-oriented leaders.
Amy is the founder of sister agency The Leadership Effect, a consultancy that uses proprietary coaching frameworks to enable emerging and established leaders to achieve their personal and professional goals.
Amy is passionate about building high-performance cultures and recognises AI's ability to catalyse leadership and organisational impact. Her 10+ years consulting to the technology services industry has provided deep expertise in the challenges of technology capability building and adoption, particularly around AI.