Where to Begin: A Leader’s AI Roadmap
- Ben Copcutt
- Feb 4
- 3 min read
While many business leaders understand the AI imperative, what we consistently hear is: “I have no idea where to start.”
You’re not alone. The AI landscape can look like a complex maze of technological jargon, expensive tools, and intimidating predictions. But what if starting with AI was simpler than you think?

Myth | Reality |
AI requires massive investment | Many AI solutions are now available as affordable subscriptions with minimal upfront costs |
You need data scientists on staff | Many pre-built AI tools require minimal technical expertise |
AI will replace human workers | Most successful implementations augment human capabilities rather than replace them |
AI is only for certain industries | AI applications exist for virtually every business function across all sectors |
Implementation takes years | Targeted solutions can deliver value in weeks or months |
AI is too complex for SMEs | Simplified, business-focused AI tools are specifically designed for SME needs |
Your 7-Step Leadership Roadmap for AI Adoption
1. Personal Experimentation
The most overlooked step in AI adoption? Using it yourself. You can’t authentically lead a transformation if you don’t have at least some hands-on experience with the technology.
Start with free or easily accessible tools:
Use ChatGPT to brainstorm ideas – but don’t use private or company information
Experiment with image generation tools like DALL-E
If you’re using M365, then Copilot can help with:
Capturing meeting notes and providing key takeaways
Reviewing a chain of emails and drafting a response
Suggesting the content sequence for a presentation
2. Build Consensus with your Leadership Team
You won’t drive AI adoption from the bottom up. You need your leadership team singing from the same hymn sheet. Build the same level of familiarity with AI amongst your executive team by:
Listening to their teams about any current usage or scenarios ripe for
Exploring Industry-specific case studies of AI applications
Workshops designed for business leaders, not technologists
Peer learning from other SME leaders in your network
3. Conduct an AI Readiness Assessment
Before investing in solutions, evaluate your organisation’s current state:
Data availability and quality across key business processes
Existing technology infrastructure and integration capabilities
Team capabilities and knowledge gaps
Organisational culture and change readiness
Competitive landscape and industry AI adoption trends
What we’ve found is that most organisations have more usable data and are closer to “AI ready” than their leaders initially believe.
4. Develop a Leadership-Driven AI Strategy
Create a clear vision for how AI will support your business objectives:
Align AI priorities with your overall business strategy
Define specific business problems AI could help solve
Establish measurable success criteria for AI initiatives
Identify quick wins alongside longer-term transformative goals
Create a cross-functional AI steering committee led by senior management
Develop an AI policy that sets out acceptable use and addresses compliance
5. Identify 1 or 2 Operational Pain Points
Look for a specific, bounded area where AI could provide immediate value:
Customer service response times
Data entry and reconciliation
Basic report generation
Scheduling and administrative tasks
The goal isn’t massive transformation. It’s proving AI’s practical value in your specific context.
6. Prioritise Training and Adoption
What we see a consistent pattern in organisations that successfully adopt AI:
Training and change management is an instrumental part of AI adoption
Staff are encouraged to share their “AI explorations” and suggest areas or processes for transformation
They systematically collect insights on usage and performance (learn, test, repeat or pivot)
7. Start Small, Learn Fast
The most successful SME AI implementations follow an incremental approach:
Begin with a single high-impact, low-complexity pilot project
Set clear timelines and success metrics
Capture learnings systematically throughout implementation
Communicate successes and challenges transparently
Use early wins to build momentum and organisational buy-in
The Leadership Imperative
The organisations pulling ahead aren’t necessarily the ones with the biggest budgets or the most technical expertise. They’re the ones with leaders who decided to begin the journey.
The AI race isn’t waiting for perfect conditions. Your competitors are already experimenting, learning, and building capabilities – regardless of their budget or technical expertise. The only mistake is standing still while your industry moves forward. Start your roadmap today, not tomorrow.





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